Sushi-scented cologne

It is the mission of the Demeter Fragrance Library to explore and expand the use of fragrances we experience in everyday life. I guess that explains this:

Not what you think it would smell like! Demeter's Sushi is the fresh scent of just cooked sticky rice and straight from the seaside seaweed, laced with hints of ginger and lemon essences. Simply delectable... after all, if it smelled like fish, would you wear it?

Actually, after looking at some of the other fragrances offered -- including classic scents like Black Pepper, Glue, Fireplace, Earthworm, and Humidor -- I'm tempted to check them out.