A brilliant way around the ban on incandescent light bulbs

German businessman Siegfried Rotthaeuser thinks he may have found a way around the European Union's ban on incandescent bulbs. He's marketing the familiar light sources as Heatballs®.

From the English version of Rotthaeuser's web site:

The most original invention since the electric light bulb! Although a heatball is technically very similar to a light bulb, it is a heater rather than a source of light. ...

... A heatball is electrical resistance, used as a heater. Heatball is a campaign. Heatball is an opposition against regulations being passed that bluntly ignore the most basic democratic principles as well as bypassing parliamentary procedures, effectively muzzling the common law man. Heatball also resists unreasonable measures supposedly protecting our natural environment. How can we be made to believe that using energy saving lamps will save our planet, while at the same time the rain forests have been waiting in vain for decades for effective sustainable protection?

More power to him.